From 22 to 28 September 2026 Milan hosts Fashion Week for the women’s spring/summer 2027 collections. Seven days, around sixty shows between physical runways and digital appointments, and a far higher number of presentations, cocktail parties and private events.
Anyone who lives in the city that week knows it: the traffic changes, the timings change, the people you run into on the corner of via Montenapoleone change. And so does the best way to get around.
The calendar, day by day
Tuesday 22. Prada opens, and in the evening the Galleria Vittorio Emanuele II hosts Vogue World, this year on the human touch in the age of technology. Diesel also shows on the same day.
Wednesday 23. A dense day: Fendi with Maria Grazia Chiuri’s second collection, Jil Sander, Missoni and Etro.
Thursday 24. Max Mara opens in the morning, Alberta Ferretti in the afternoon, Emporio Armani closes the evening.
Friday 25. Debut day: the first collection from Moschino’s new creative direction and Demna’s second outing for Gucci.
Saturday 26 and Sunday 27. On the runway Dolce & Gabbana, Bottega Veneta, Versace, Ferragamo, Tod’s, Marni, Roberto Cavalli. Sunday morning belongs to Giorgio Armani.
Monday 28. The final day, mostly digital.
Times can change until the last minute: the official calendar is the one published by Camera Nazionale della Moda Italiana.
Where it all happens
The centre of gravity is the Quadrilatero della Moda (Montenapoleone, della Spiga, Sant’Andrea, Borgospesso) with the Fashion Hub at Palazzo Morando. But the shows are spread across the whole city: from the industrial spaces of via Tortona and Lambrate to the historic palazzi downtown, out to the theatres and foundations in the south.
That is exactly the point: during Fashion Week you do not move around one district, you move around all of Milan, often with little time between appointments, and almost always at hours when taxis are nowhere to be found.
Which car do you want to experience Milan in during Fashion Week?
There is no single answer: the choice depends on how you want to live your week.
If you are in town to work. Long days, sample collections, looks to move, perhaps two or three people travelling together between one backstage and the next. This calls for the Executive category: real space, quiet on board, the chance to answer emails while you move. The car that ends the day the way it started it.
If you have a party or a premiere in the evening. Arriving matters. A Supercar (Ferrari or Lamborghini) outside a palazzo in the centre does not go unnoticed, and it is the kind of detail that stays in that night’s photographs.
If you prefer elegance that doesn’t raise its voice. The Sportcar category, led by the Bentley Continental GTC Speed Hybrid, is for those who want to be equal to the occasion without making noise. Perfect for the Quadrilatero, where everything is a question of measure.
If you are moving between the city, the airport and the lake. Many Fashion Week guests pair Milan with a weekend on Lake Como or a flight from Linate or Malpensa. In that case the Supersuv category (or a Range Rover) settles luggage, comfort and distance in one go.
Discover the AF Luxury Rent experience
AF Luxury Rent works with its own fleet, maintained and ready: Ferrari, Lamborghini, Bentley, Porsche, McLaren, Aston Martin, Audi, Mercedes, Bmw, Range Rover.
During fashion week, two aspects above all make the difference, and they have always been at the heart of our service: delivery wherever you want it, at a hotel, a showroom, an airport or a private address, available 24 hours a day, 7 days a week; and a single point of contact, our Mobility Concierge, who coordinates every stage of the booking from start to finish.
For guests from the Gulf countries an Arabic-speaking GCC VIP Client Advisor is also available, providing dedicated and continuous assistance.
During Fashion Week, the most requested models tend to be reserved several weeks in advance. If the dates of your stay are already set, we recommend checking the availability of the car you want in good time.